I first met Ksenia in Israel. We both were at a mutual friend's birthday party on the beach, and she stood out - a tall, beautiful girl from Moscow. We never met again, but our paths crossed professionally; after writing and editing for a Russian travel magazine, Ksenia, like many creatives, decided to embark on a tech adventure. She joined the team behind a new Russian-based travel app named Friendly Cities, where I later became the Bay Area editor. Then, by the force of Facebook, I found out she moved across the world, to South Africa of all places, and soon founded Gummie, a curated travel experienced website. Wait, what?
I don't know where have you been at the dawn of online street style, but I was following Hel-looks.com. The oddball, unapologetic style of its Finnish characters was captivating and different, and their little captions, way way before Humans of New York made the format into Internet gold - were inspiring.
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